adidas Originals by Alexander Wang
Season 06 — 2019
Season after season, adidas Originals by Alexander Wang approached traditional fashion collaborations with irreverence. The final season was no different. To celebrate the end of the iconic collaboration, we took “The End” literally and used digital, 3d art to destroyed the entire collection. Clothes are ripped apart, shoes melt, and puffer jackets explode.
Press: Hypebeast, FashionWeek, HypeBae
Role: Copywriter
Agency: Johannes Leonardo
Art Direction: Benson Rong
Creative DIRECTION: Maclean Jackson, Ferdinando Verderi
DESIGN DIRECTION: Sarah Basset, Florian Eberhardt
3D Artist: Catty Tay