adidas Originals by Alexander Wang

Season 06 — 2019

Season after season, adidas Originals by Alexander Wang approached traditional fashion collaborations with irreverence. The final season was no different. To celebrate the end of the iconic collaboration, we took “The End” literally and used digital, 3d art to destroyed the entire collection. Clothes are ripped apart, shoes melt, and puffer jackets explode.

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Press: Hypebeast, FashionWeek, HypeBae

Role: Copywriter

Agency: Johannes Leonardo

Art Direction: Benson Rong

Creative DIRECTION: Maclean Jackson, Ferdinando Verderi

DESIGN DIRECTION: Sarah Basset, Florian Eberhardt

3D Artist: Catty Tay