adidas Originals by Alexander Wang

Season 06 — FW2019

This is the End

Season after season, adidas Originals by Alexander Wang has approached traditional fashion collaborations with irreverence. This season is no different. To celebrate the end of the iconic collaboration, we took “The End” literally and destroyed the entire collection. Clothes are ripped apart, shoes melt, and puffer jackets explode.

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Press: Hypebeast, FashionWeek, HypeBae

Role: Copywriter

Agency: Johannes Leonardo

Art Direction: Benson Rong

Creative DIRECTION: Maclean Jackson, Ferdinando Verderi

DESIGN DIRECTION: Sarah Basset, Florian Eberhardt

3D Artist: Catty Tay