TIDE + MARVEL STUDIOS

COLLATERAL STAINs — 2025

When you live amongst superheroes, you get covered in superhero-sized stains EVERYDAY.

Luckily, TIDE developed the most powerful detergent in any universe. powerful enough to take on the toughest stains the world has ever seen.

then, we immersed marvel’s biggest fans in the stain-filled world of Captain America: Brave New World.

We built a cinema-grade, 4D cinema from scratch equipped with immersive lighting, sound, sense, wind, confetti, and 18 custom stain cannons that covered the audience in mud every time there was a battle on screen.

Role: associate creative director

Agency: le truc + saatchi & saatchi

associate creative director, art: lisa eri

Creative Direction: ALEX TAYLOR, JASON STEFANIK, JOAQUIN MOLLA, EVAN SCHULTZ, MARCELO PADOCA

EXPERIENTIAL (SCREENING): E1FX

Director: JIM JENKINS

EDITOR: PAMELA PETRUSKI

and soo many more…

RECOGNITION:

CANNES: 1 gold, 2 silver, 2 bronze

CLIO ENTERTAINMENT: GRAND clio, GOLD

ONE SHOW: 2 SILVER, 2 BRONZE

CLIOS: 1 GOLD, 1 SILVER, 2 BRONZE, 3 SHORTLIST