Lonely Whale
National PSA — SS2019
Plastic Service Announcement
500 Billion single-use plastic water bottles are used around the world every year. And even though we’re told these are recyclable, only 9% of plastic is.
Instead of bullying people for their irresponsible drinking habits, we teamed up with celebrities like Zooey Deschanel, Jason Momoa, and Diplo to tell the world every cold, hard, plastic-y fact in a fun, lighthearted way.
We cut a unique film for each cast member and opened a pop-up in SoHo called the Museum of Plastic.
Here’s a photo of us caught by the paparazzi on opening night, right before TMZ showed up.
Awards: Campaign of the Year, Experiential, Silver
Press: Adweek Editor’s Pick, Muse by Clio, The Drum, Fast Company, Fast Company
Role: Copywriter
Agency: Young Hero
Art Direction: Benson Rong
Creative Direction: Nick Panayotopoulos, Roberto Max Salas
Director: Matthew Dillon Cohen