Lonely Whale

National PSA — SS2019

Plastic Service Announcement

500 Billion single-use plastic water bottles are used around the world every year. And even though we’re told these are recyclable, only 9% of plastic is.

Instead of bullying people for their irresponsible drinking habits, we teamed up with celebrities like Zooey Deschanel, Jason Momoa, and Diplo to tell the world every cold, hard, plastic-y fact in a fun, lighthearted way.

We cut a unique film for each cast member and opened a pop-up in SoHo called the Museum of Plastic.

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Here’s a photo of us caught by the paparazzi on opening night, right before TMZ showed up.

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Awards: Campaign of the Year, Experiential, Silver

Press: Adweek Editor’s Pick, Muse by Clio, The Drum, Fast Company, Fast Company

Role: Copywriter

Agency: Young Hero

Art Direction: Benson Rong

Creative Direction: Nick Panayotopoulos, Roberto Max Salas

Director: Matthew Dillon Cohen