adidas Originals WITH OMNI Magazine
ZX 5K BOOST — 2021
The ZXience Issue
The adidas ZX 5K BOOST was a new shoe inspired by a shoe from 1989. to launch it, we created a magazine about how time has changed creativity. the special issue was created in partnership with OMNI, an extinct sci-fi magazine from the late 80s. The magazine was given to collectors who purchased the shoe while visuals were used in-stores and on social to promote it. To view the full magazine in hi-res, open this PDF.
About the Issue:
“Time is fascinating, bewildering, and essential to creativity. Everything gets better with it — art, culture, fashion, technology, and even the design of a shoe. Time is a mystery to us, yet we live by it.
In the ZXience Issue, we celebrate time as the key to innovation, because innovation takes time. From 1978 to 1997, OMNI Magazine transformed science fiction into a genre. What started as a passion project turned into a platform for emerging artists, and over the years, launched the careers of some of the most influential creators in the community. We want the ZXience Issue to do the same.
It was important for us to revive elements that made the original magazine iconic, paying homage to the publication’s roots in surprising, new ways. The layout, articles, ideas, themes, topics, and collaborators were all inspired by OMNI’s legendary storytelling and art. Together with the most inspiring creators on our planet, adidas Originals welcomes you into a futuristic world full of science fiction, styling, and footwear.
As you turn the pages, you’ll notice how essential time is to creativity. A fuel, almost, which causes the seconds, minutes, and hours to create change — forming layers of new context one can see only under a microscope. Every article looks at time from a different angle. Every page, another exploration of how influential an hour can be on global, creative culture. Every copy, proof that there is value in taking the time to make something right.”
Awards:
gold in Magazine & Newspaper Design, silver in promotional materials at the indigo awards 2022
Short list for Magazine & Newspaper Design at d&ad 2022
Press: Muse by Clio, Nice Kicks
Role: Senior copywriter / Co-Editor
Agency: Johannes Leonardo
Co-Editors: Benson Rong, Alexa Mekita, Sarah Bassett
Art Direction: Benson Rong
Cover Artist: Robert Beatty
CONCEPTUAL DIRECTION: Maclean Jackson
Magazine Collaborators:
Dylan Anderson, Liam Cobb, Sergi Delgado, Rebekka Dunlap, Ian Grandjean, Dr. Gary Greenberg, Gonzalo Hergueta, Madeline Holth, Hedvig Jenning, Miki Kim, Xavier Lalanne-Tauzia, Samira Larouci, Jiayi Li, Wren McDonald, Geray Mena, Keaton Patti, Nathan Pemberton, Laura Pohl, Kieran Press Reynolds, Dylan Da Silva, Olivier Simille, Caroline Sinders, Aleksi Tammi, Halley Wollens, Ytasha Womack