SEPHORA

delivered to beauty — 2025

Sephora came to us with a problem: Amazon. Prime Day deals on beauty products seemed unbeatable. Our solution was simple. Before Amazon could deliver beauty products to people, we delivered people to the beauty in Sephora’s stores.

Role: associate creative director

Agency: le truc + digitas

associate creative director, art: lisa eri

Creative Direction: gabriel cheung, Eric witman (Outdoor)

RECOGNITION
ADDYS: GOLD — Integrated Campaign