SEPHORA

HOLIDAY — 2025

In December, everything is 20% off at Sephora. For years, they promoted the same sale with the same kind of commercial. we decided to disguise the sale in narratives that all of us are used to seeing every holiday season.

Role: associate creative director

Agency: le truc + digitas

associate creative director, art: lisa eri, Idriss D’abre

Creative Direction: gabriel cheung, Julia Neumann

Director: Christine Yuan

director of photography: Minka Farthing-Kohl

EDITOR: Jojo King

color: Sofie Borup

sound Engineer: Sloan Alexander

Composer: Rob Suchecki