Smirnoff

Pride Campaign — SS2018

Pride in Every Flavor

pride_2.jpg

Smirnoff asked us for a few social posts to promote their pride bottle. Instead, we created a national campaign which brought the spirit of the queer community to life. We’re pretty sure this is the first time a leather harness was shot on a drink and made it to print. For what it’s worth, Jonathan Van Ness called it “Shamazing.”

pride_12.gif
pride_11.gif
pride_10.gif
pride_13.gif
static1.squarespace.png
pride_14.jpg

Role: copyWriter

Agency: 72andSunny

Art Direction: Benson Rong

Creative Direction: Devon Hong, Simon Phillion

Photography: Stephanie Ganot