Smirnoff
Pride Campaign — SS2018
Pride in Every Flavor
Smirnoff asked us for a few social posts to promote their pride bottle. Instead, we created a national campaign which brought the spirit of the queer community to life. We’re pretty sure this is the first time a leather harness was shot on a drink and made it to print. For what it’s worth, Jonathan Van Ness called it “Shamazing.”
Role: copyWriter
Agency: 72andSunny
Art Direction: Benson Rong
Creative Direction: Devon Hong, Simon Phillion
Photography: Stephanie Ganot