adidas for Prada
Luna Rossa 21 — SS2021
Light by Design
In 2019 and 2020, adidas and Prada made history by creating a collaboration which put craft at its core. For the second season, a+p technically reimagined a classic, Italian sailing shoe for the athletes of today. In this campaign, we highlighted the performance and lightness of the shoe by harnessing the most weightless material of all—light.
We also created content for two other colorways.
Role: Copywriter
Agency: Johannes Leonardo
Art Direction: Benson Rong
Creative Direction: Jeph Burton, Hunter Hampton, Ferdinando Verderi
Director and Photographer: Lernert Engelberts
Production Designer: Casper Braat
Sound Designer: Diederik Idenburg