adidas Originals

Superstar — 2020

No one can create change alone. with a team, anything is possible.

to highlight a shoe worn by iconic teams for 50 years—the superstar—we used a bold statement: Change is a Team Sport. To prove it, we created films featuring two real teams creating real change in the real world—Skateism and Curated by Girls.

nodding to the shoe’s basketball roots, we treated the teams like professional athletes playing in their own arenas. the powerful voiceover behind the visuals was captured during post-game, press conference-inspired interviews.