adidas Originals

Superstar — SS2020

Change is a Team Sport

No one can create change alone—if you try, you’re called “crazy.” But with a team, creating that change is possible. As a shoe worn by the most iconic teams for 50 years, we believed Superstar had the right to make a bold statement: Change is a Team Sport.

To prove our thinking, we found two real teams of people who are creating real change in the world—Skateism and Curated by Girls. Because the shoe has roots in basketball, we celebrated these changemaking teams like athletes. You'll see them in huddles, doing pre-game warm-ups, “playing” in arenas we built specifically for them.

And to push the authenticity one step further, we interviewed them like players at a press conference and turned their quotes into powerful voiceover for our films.