adidas Originals
ZX 2K BOOST 2.0 — SS2021
Feel the Glow
For three seasons, we explored ZXience — the study of what “oddly satisfying” means to a shoe. For this season (made during quarantine), we created a campaign which celebrated the comfort, warmth, and coziness we all feel from a digital screen, inspired by the glowing, squishy heel on the shoe.
Role: Senior Copywriter
Agency: Johannes Leonardo
Art Direction: Benson Rong
Creative Direction: Maclean Jackson
Design Direction: Sarah Bassett, Alexa Mekita
Agency Producer: Kelly Mikhael
Lifestyle Photographer and Film Director: Hedvig Jenning
Product Photographer: Carl Kleiner